Starting your own podcast is a fun way to share your passion and personality with the world, but when you’re trying to get your podcast off the ground, it can feel very challenging to gain traction. One way to give your show a boost is to bring on guests, and in particular, guests who already have a following of their own online.
Of course, making this happen is often easier said than done, especially when you don’t have any pull in the podcast community. Thankfully, it doesn’t have to be a struggle. Below are a few techniques you can use today to attract guests and boost your branding: Ask Other Podcasters Although you may be just starting, established podcasters need to market their brands constantly, so they will often jump at the chance to appear on other shows to promote their own. In fact, you may be asking yourself how to include branding in my podcast strategy, and one way to do this is to appear on other shows. Branding your podcast by appearing on others’ shows is done by getting as much exposure as possible. Offer Sponsorship Opportunities You can also offer a sponsorship spot in exchange for a guest appearance. This provides an incentive to a podcaster who may be asking themselves how to include branding in my podcast strategy. Their strategy is to appear on your show as a sponsor or featured guest, and your strategy is to take advantage of the clout that the guest brings to your show and its brand. Look for Guests Who Want to Promote Something Guest hosts will be more likely to appear on your podcast if they have something to promote, so look for opportunities to connect with these people. You could look through up-and-coming author lists or indie music charts to find artists who have recently released new work. Another avenue to pursue is to pay attention to industry publications related to topics your podcast covers to find potential guests who have an accomplishment they want to discuss and showcase. Read a similar article about podcast data analytics here at this page.
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If you’re looking for the best podcast hosting platforms and sites, this article has all the answers for you. Podcasting is among the fastest-growing content types in the world. In the US, 100 million+ people listen to podcasts every month. Moreover, the total advertising revenue from podcasts is expected to surpass $1 billion in 2022 read more
Want to learn how to join a podcast network? You're not alone. For newer podcasts, becoming part of a network is the ultimate goal.
But what are the benefits of joining, and how can the network help your show reach its full potential? What is a Podcast Network? Think of a podcast network as a collection of shows under one banner. Networks are companies that produce and distribute podcasts while making them readily available to advertisers. The network often takes care of the business side of things, allowing creators to focus on making the best shows possible. The Advantages of Joining a Podcast Network Becoming part of a network comes with many benefits. Not only does it give your show more credibility and a professional appearance, but it can also lead to substantial growth. More Exposure Most networks do a lot to help shows reach their full potential. These networks only succeed when the podcasts do! As a result, they do all they can to market podcasts. Furthermore, there are plenty of chances to collaborate with in-network creators. Cross-promotion is common, leading to more exposure to new audiences. Better Advertising Opportunities The whole point of a network is to connect advertisers with a pool of successful podcasts. It's a win-win relationship all-around! Advertisers work through the network to place ads in shows, gaining access to their well of loyal listeners. If your show is still growing, networks can provide access to marketing opportunities you never had before. For example, you can use the network's success as a whole to get sponsorships deals. Production Assistance Finally, a network can help you create the best show you can. Many networks offer production help and equipment. Some even have full studios that shows can rent out to have a professional-quality show. It's a great way to improve your podcasting skills and take your show's reputation to new heights. Should You Join a Podcast Network? There are pros and cons to every significant podcasting decision. However, joining a network is a no-brainer! They can pave the way to more advertising revenue and much greater success. Read a similar article about RSS feed from iTunes podcast here at this page. Advertisements can lead to a reliable stream of income for successful podcasts. There are many types of monetization strategies, and choosing the right one can make all the difference.
One detail that creates a lot of confusion for new podcasters is ad insertion. What is client side ad insertion for podcasts? What about server-side ad insertion? Keep reading to learn more about these strategies. The Basics of Server-Side Ad Insertion Server-side insertion is akin to traditional television advertisements. As the name would imply, it happens on the ad-delivering server. The server stitches the content into the audio at the last minute, creating a relatively seamless listening experience. Markers will indicate where advertisements should go, and the server will do the heavy lifting to pick content relevant to the reader. While server-side ad insertion does have its perks, it's more complex and comes with higher costs. There are also no standards for metadata and ad-tracking. What is Client Side Ad Insertion for Podcasts? Client-side insertion is the more popular choice. It's cost-effective, easy to set up, and flexible. To use this monetization strategy, you would need to insert ad markers. The markers indicate when the podcast should pause to play ads. The difference with this strategy is that the client handles the entire process. The "client" refers to the podcast platform the listener uses to enjoy your show. While server-side insertion stitches advertisements at the last second, this option uses a different approach. Whenever the client reads the ad markers, it will pause your podcast before contacting the ad server. The server will send an appropriate advertisement based on individual listener data. After the ad plays, the podcast will resume. Which Type of Ad-Insertion is Right for Your Podcast? Both of these insertion strategies can help your podcast earn revenue. Generally, client-side insertion is the more straightforward and cost-effective option. However, server-side insertion is ideal for publishers wanting a smoother listening experience with seamless transitions and playback. Read a similar article about podcast advertising strategy here at this page. Any podcaster will tell you that generating an audience is a monumental task. With so many shows out there, visibility and exposure are a must!
However, the adoption of exclusive private podcasts is growing. So, what is a private podcast, and when should you use one? What is a Private Podcast? In the case of standard public podcasts, publishers distribute shows via RSS feed. New episodes appear on directories, allowing listeners to discover new content and download episodes directly. But with private podcasts, exclusivity is the top priority. They're not distributed on public RSS feeds. As a result, they don't show up on directories. To access new episodes, listeners must receive a private RSS feed. Usually, that comes by email. This process limits who can access content, making it unavailable to public audiences. When Should You Use Private Podcasts? Private podcasts make sense in many situations. Here are just a few examples of private podcasts put to good use. Premium Memberships Not every podcaster wants to rely on paid advertising to monetize a show. Private podcasts are a great solution if you already have an audience willing to pay a subscription fee. It's also a suitable choice if you provide exclusive content for membership sites or other paid services. Schools Schools take advantage of private podcasts all the time. It's a great way for professors to upload lectures and audio-only lessons. By providing a private RSS feed, schools can control who gets access to the content while still giving students flexible ways of learning. Business Use Businesses have a lot to gain from private podcasts, too. It can help keep employees up to date on internal operations. If your business has remote workers, it's a way to provide easy access to recorded meetings as well. Some companies even use private podcasts for training employees. There's a lot of flexibility in private podcasts. While most think that these audio shows are about accessing massive audiences, that's not always the case. The limited access of private shows ensure that you have ultimate control in how your content goes out into the world. Read a similar article about SEO for podcasts here at this page. So you're ready to start your podcasting ventures? Before you do, we have some terms you should learn! Podcasting slang can get pretty confusing if you're not familiar with audio technology and production.
Familiarizing yourself with the following common industry terms can help you start on the right foot and avoid potential mishaps! A AAC AAC is a standard container format for compressed digital audio. Ambient Sound Ambient noise is the background noise you want to avoid in your recordings. B Bit Depth Bit depth refers to the audio resolution in digital recording. For podcasting, 16-bit or 24-bit recording is standard. Bit Rate Bit rate represents how much data each second of audio uses. A higher bit rate means less compression. C Clipping Clipping is a type of audio distortion. When you "clip," the wavelength forms spike and go beyond the ceiling of the measuring window. Compression Compression is a form of equalization that helps you achieve a more consistent volume. The loud and soft parts move closer together for a better listening experience. D DAW DAW stands for Digital Audio Workstation. It's the software that handles the recording and mixing of your podcast. Directories Podcast directories are the platforms where listeners can find your show. E EQ EQ stands for equalization. It involves adjusting frequencies. G Gain The gain is a measurement used to represent the sensitivity of the microphone and the final output volume. I ID3 Tags ID3 tags are metadata embedded into the audio file Impression In podcast advertising, an impression is when the listener is present when the ad is playing. M Media Host The media host is a service provider that makes your podcast available to the masses. It's where your audio lives. Metadata Metadata is tiny bits of information that help organize your podcast episodes within a more extensive system. Mix Down The mix down is the final audio file to publish. P Peaking Peaks are the highest part of the waveform. When you "peak," you're reaching the maximum threshold before clipping. Pre and Post-Roll ads These terms refer to when the advertising plays. "Pre" is before the main content, while "post" is after. R Room Tone The room tone is the general sound of the room. Picking up room tone is essential when avoiding flat and dull audio. RSS Feed The RSS feed is a link given to you by your media host. With it, you can upload your podcast episodes and publish them to various directories. S Sample Rate The sample rate refers to the number of audio samples taken by the recording device every second. The standard for podcasting is 44.1 kHz. W Waveform The waveform is a visual representation of the audio. It features peaks and valleys, allowing you to monitor the recording and avoid clipping. Podcasting Slang Demystified Those are just some of the many terms you'll encounter during your podcasting endeavors. Learn what they mean, and you should have no problem getting your podcast up and running. Read a similar article about podcast listener data here at this page. Podcasts are an exciting way to reach consumers. Listenership and ad revenue continue to rise, creating brand-new opportunities to reach your target demographic. This burgeoning audio format can help you build brand loyalty while marketing your products or services to an eager audience.
But like all forms of marketing, podcasts are an investment that can go either way. How can you achieve the highest ROI? In this blog, we'll explain how. Have a Plan The most important thing to remember when developing a podcast is that you need to have a plan. This audio format is ripe for off-script discussions and improvisation. But for content marketing, you must have something more substantial to build on. Companies that see a negative ROI are those that go in blind without any clear objective. Have a goal that aligns with your brand's objectives. Then, use it to guide your content creation. Successful podcasts have clear intent that goes beyond fluff pieces. Your podcast should supplement other marketing efforts and be more than just a fun side project. Produce High-Quality Content Your company likely already has static advertisements. Why turn your podcast into a glorified audio commercial? The key to seeing a high podcast ROI is to turn your podcast into something more than just another sales pitch. Give your audience what they want and focus on delivering informative content they can use. Your listeners aren't a captive audience. There are millions of other podcasts they can enjoy. Make yours one they want to tune into with every release. You can still have a sales-focused approach, but your podcast should be more about building your brand. Continually Adapt Don't rest on your laurels! The worst thing you can do is fail to adapt to the changing market. Use podcast analytics to see how your audience reacts. When are they most captivated? When do they tune out? How long do they end up listening? Real-time data can help you shape your content to your listeners. Creating Positive Podcast ROI A podcast can be a worthy investment that strengthens your brand and supports your bottom line. Putting the time and effort into developing top-notch content can make all the difference. Read a similar article about embed my podcast here at this page. In short, making money on YouTube is not only possible, it’s a hugely profitable business that’s empowering millions of entrepreneurs, companies, and small businesses around the globe. So how can you join this global revolution and claim a share in the YouTube economy? read more
With the sizeable amount of downtime many of us encountered during the pandemic this past year, it’s not surprising to see more and more people starting a podcast of their own. And even with the recent surge in new shows and episodes, studies have shown that 80% of listeners engage with every new episode of the shows they’re loyal to. This loyalty makes podcasting an effective medium to market to your target audience. But before you pull out your wallet, let’s explore three of the best podcast analytics tools.
Coming in at number one is the industry’s best podcast analytics tool, known formally as Backtracks. Ever since the IAB began regulating podcast metrics in 2018, the industry has seen more transparency, but it’s still important to keep a healthy level of skepticism when reviewing metrics. Backtracks provides insights into IAB 2.0 compliant metrics and collects an extraordinary depth of additional listener data. Backtracks’ data collection is built on the open podcast analytics standard (OPA) and is equipped with multi-channel statistical functionalities so that you get actionable data across any server scenario. If you’re willing to spend money to make money, then Backtracks will give your marketing campaign the unfair advantage it needs to beat the competition, starting at $39/mo. But Backtracks doesn’t have a corner on the best podcast analytics tools; next up is Podtrac. Podtrac comes in second place for providing the industry’s only ranking of top publishers. Podtrac has uniquely positioned itself in the industry with ubiquitous metric technology that measures traffic across all podcast sources and its sheer experience of analyzing nearly 9 billion podcast downloads over 11 years. Podtrac is excellent for investing in the big players, like “How Did This Get Made?” or The New York Times’ “Popcast.” But do not underestimate the power of investing in the little guys with loyal audiences who already align with your brand’s mission. Finally, if you’re a podcaster looking to break into a saturated market, then save some money upfront and upload unlimited episodes for free using Anchor. Anchor is great for distributing your work to the major platforms like Spotify, Apple and Google podcasts. It even has its own built-in analytics tools. But if you’re looking to attract more advertisers, be sure to submit your episodes to the Backtracks catalog. Submitting to the Backtracks catalog is free for creators, and it only stands to benefit you. Read a similar article about podcast advertisers here at this page. Happy podcasting! Prompted by an illness that took her to the brink of death and back, Jemma Wadham recalls 25 years of expeditions around the globe. Speaking to the professor about her new book, Ice Rivers, Shivani Dave uncovers the importance of glaciers read more
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AuthorJustin Taylor, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. Archives
March 2022
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