Starting your own podcast is a fun way to share your passion and personality with the world, but when you’re trying to get your podcast off the ground, it can feel very challenging to gain traction. One way to give your show a boost is to bring on guests, and in particular, guests who already have a following of their own online.
Of course, making this happen is often easier said than done, especially when you don’t have any pull in the podcast community. Thankfully, it doesn’t have to be a struggle. Below are a few techniques you can use today to attract guests and boost your branding: Ask Other Podcasters Although you may be just starting, established podcasters need to market their brands constantly, so they will often jump at the chance to appear on other shows to promote their own. In fact, you may be asking yourself how to include branding in my podcast strategy, and one way to do this is to appear on other shows. Branding your podcast by appearing on others’ shows is done by getting as much exposure as possible. Offer Sponsorship Opportunities You can also offer a sponsorship spot in exchange for a guest appearance. This provides an incentive to a podcaster who may be asking themselves how to include branding in my podcast strategy. Their strategy is to appear on your show as a sponsor or featured guest, and your strategy is to take advantage of the clout that the guest brings to your show and its brand. Look for Guests Who Want to Promote Something Guest hosts will be more likely to appear on your podcast if they have something to promote, so look for opportunities to connect with these people. You could look through up-and-coming author lists or indie music charts to find artists who have recently released new work. Another avenue to pursue is to pay attention to industry publications related to topics your podcast covers to find potential guests who have an accomplishment they want to discuss and showcase. Read a similar article about podcast data analytics here at this page.
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AuthorJustin Taylor, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. Archives
March 2022
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