With the sizeable amount of downtime many of us encountered during the pandemic this past year, it’s not surprising to see more and more people starting a podcast of their own. And even with the recent surge in new shows and episodes, studies have shown that 80% of listeners engage with every new episode of the shows they’re loyal to. This loyalty makes podcasting an effective medium to market to your target audience. But before you pull out your wallet, let’s explore three of the best podcast analytics tools.
Coming in at number one is the industry’s best podcast analytics tool, known formally as Backtracks. Ever since the IAB began regulating podcast metrics in 2018, the industry has seen more transparency, but it’s still important to keep a healthy level of skepticism when reviewing metrics. Backtracks provides insights into IAB 2.0 compliant metrics and collects an extraordinary depth of additional listener data. Backtracks’ data collection is built on the open podcast analytics standard (OPA) and is equipped with multi-channel statistical functionalities so that you get actionable data across any server scenario. If you’re willing to spend money to make money, then Backtracks will give your marketing campaign the unfair advantage it needs to beat the competition, starting at $39/mo. But Backtracks doesn’t have a corner on the best podcast analytics tools; next up is Podtrac. Podtrac comes in second place for providing the industry’s only ranking of top publishers. Podtrac has uniquely positioned itself in the industry with ubiquitous metric technology that measures traffic across all podcast sources and its sheer experience of analyzing nearly 9 billion podcast downloads over 11 years. Podtrac is excellent for investing in the big players, like “How Did This Get Made?” or The New York Times’ “Popcast.” But do not underestimate the power of investing in the little guys with loyal audiences who already align with your brand’s mission. Finally, if you’re a podcaster looking to break into a saturated market, then save some money upfront and upload unlimited episodes for free using Anchor. Anchor is great for distributing your work to the major platforms like Spotify, Apple and Google podcasts. It even has its own built-in analytics tools. But if you’re looking to attract more advertisers, be sure to submit your episodes to the Backtracks catalog. Submitting to the Backtracks catalog is free for creators, and it only stands to benefit you. Read a similar article about podcast advertisers here at this page. Happy podcasting!
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AuthorJustin Taylor, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. Archives
March 2022
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