Any podcaster will tell you that generating an audience is a monumental task. With so many shows out there, visibility and exposure are a must!
However, the adoption of exclusive private podcasts is growing. So, what is a private podcast, and when should you use one? What is a Private Podcast? In the case of standard public podcasts, publishers distribute shows via RSS feed. New episodes appear on directories, allowing listeners to discover new content and download episodes directly. But with private podcasts, exclusivity is the top priority. They're not distributed on public RSS feeds. As a result, they don't show up on directories. To access new episodes, listeners must receive a private RSS feed. Usually, that comes by email. This process limits who can access content, making it unavailable to public audiences. When Should You Use Private Podcasts? Private podcasts make sense in many situations. Here are just a few examples of private podcasts put to good use. Premium Memberships Not every podcaster wants to rely on paid advertising to monetize a show. Private podcasts are a great solution if you already have an audience willing to pay a subscription fee. It's also a suitable choice if you provide exclusive content for membership sites or other paid services. Schools Schools take advantage of private podcasts all the time. It's a great way for professors to upload lectures and audio-only lessons. By providing a private RSS feed, schools can control who gets access to the content while still giving students flexible ways of learning. Business Use Businesses have a lot to gain from private podcasts, too. It can help keep employees up to date on internal operations. If your business has remote workers, it's a way to provide easy access to recorded meetings as well. Some companies even use private podcasts for training employees. There's a lot of flexibility in private podcasts. While most think that these audio shows are about accessing massive audiences, that's not always the case. The limited access of private shows ensure that you have ultimate control in how your content goes out into the world. Read a similar article about SEO for podcasts here at this page.
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AuthorJustin Taylor, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. Archives
March 2022
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